Thrust Cranes

Client: Nitin Engineering Works

Location: Nashik

Year: 2018

Services: Logo Design

Work Type – Internship Project | Amirkhan Pathan Studio


In the latter part of my third semester, I interned with Amirkhan Pathan Studio in Pune. During this internship, I was given the task to design the logo for Thrust Cranes, an EOT cranes manufacturer from Nashik. This was the first-ever commercial logo design I ever made.

Thrust Cranes – Old Logo
the brief:

The brief specified that the client needed a typographic logo-mark. Although cranes are mechanical instruments, the client was interested in bringing forth a certain “human-ness” to their logo with respect to the philosophy of the company. The mark had to be distinguishable and easily readable from a distance as it would be majorly used on the cranes.

Understanding and getting the perspective right
The final logo after optical corrections and visual adjustments