About

I’m a multifaceted Communication and Experience Designer currently based in Pune. Early in 2018, I co-founded Novacards India and I’ve been running the company since then. You can read more about Novacards below. I have worked with various global innovation agencies and national design studios to solve business problems, both hyper-local and at scale, for multiple clients from diverse industry sectors.

As a designer, I take a research-oriented, purpose-driven approach to my work and try to achieve a balance between the rational, creative, and emotional aspects of design. I’m unusually in love with multilingual typography and type design, and particularly fascinated with exploring new media and technologies. When I find time, I also like contributing to the open-source community.

When I’m not working, I’m either reading, writing or listening to something. I’m intrigued by classical music and often play a few instruments myself. My reading list is a weird concoction of genres ranging from mythology and philosophy to topics that cover Particle Physics and laws of Chemistry. I also watch a lot of movies.

If you like my work and want to know more about any particular project, feel free to contact me. I would love to discuss it with you in detail!

About Novacards India

Novacards is a remote-first collaborative initiative that aims to bring forth India’s lost heroes from various fields for today’s youth. What started as a collaboration between two, is now a large team of ten—of artists, designers, educators, writers and technologists from all around the country. In January 2020, we successfully launched our first product, the innovative Nova AR Calendar.

Among the various activities that we do as part and parcel of Novacards, we often conduct interactive workshops for students in an attempt to bridge the gap between art, design and technology.

About this Website

This site runs on a custom WordPress theme that I designed and developed, called Basalt. This theme is a free open-source project. You can find more details on the Colophon page.

Headings on this website are set in the fabulous Mallory typeface, designed by Tobias Frere-Jones. Body text is set in the Spectral font-family by Production Type Foundry.