Krishi Kisan Mobile App | Case Study

Case Study College Work UI/UX
Krishi Kisan Mobile App | Case Study

the following is a detailed case study of the project process. if you only want to take a quick look, click here.

Year: 2019

Work Type: Classroom Project

Duration: 6 weeks

This is a group project done alongside Atharva Sakharkar, Sukhada Yogi & Snehal Pophale.

preface

In order to understand whether the Krishi Kisan app was actually serving its purpose we conducted live surveys with the target customers, in this case local farmers, and tested and tallied the app against basic principles of functionality, usability and desirability. When the app did not fulfil these basic requirements, we decided to take it up for redesign as our Major Elective project in the Sixth Semester of College.

Over the span of six weeks, my colleagues and I reevaluated the necessity and purpose of the app through research, strategised the User Experience by understanding the requirements, pain-points and emotional sentiment of the user and designed the User Interface for the mobile app to make it more functional, accessible and desirable for the target user.

the process

User Experience Design –

  1. Qualitative Research of the existing app
  2. Competitive Research with similarly available apps
  3. User Study & User Personas
  4. Card Sorting & Information Architecture
  5. User Flow

Interface Design –

  1. Visual Language – Typography & Colour Palette
  2. Low Fidelity Wireframes
  3. High Fidelity Wireframes
  4. High Fidelity Design
  5. App Overview
  6. Prototype
the krishi kisan mobile app

The Krishi Kisan app on Android was designed by the Government of India under the Digital India scheme to help make Government seed-hubs and consultation centres more accessible to farmers. The app also provides live information and data related to farming such as weather alerts, information of crops, etc.

Interface of the existing Krishi Kisan app.
qualitative, competitive & user research

We kicked off our project with a tonne of research. We studied the existing Krishi Kisan app and other similar apps in two segments.

We studied the functionality of the apps by understanding—

  1. Purpose of the App
  2. Features of the App
  3. User Feedback from Google Playstore
  4. Accessibility

We then studied each app in detail in terms of its visuals and usability. Each app was used, tested and tallied against—

  1. Typography
  2. Colour Scheme
  3. Icons
  4. Layout
  5. Information Chunking
Some of the interesting insights that we gathered from actual user surveys.
Based on these insights, we narrowed down to three hypothetical user personas.

After gaining substantial clarity about the users, their needs, desires and pain points, we decided to chunk all the existing data to make it more accessible for the user.

A major feature required was to make the app multi-lingual supporting local Indic languages and audio feedback.

But due to limitations in time for the college project, although this idea was visualised, we prepared the interface in English, while we are still working on making the system multi-lingual.

With the content all sorted, we then imagined various scenarios and combinations in which the user might use the app.

The next step was choosing a suitable font and preparing the colour schemes.

Low Fidelity Wireframe Scribbles
High Fidelity Wireframes
App Overview