Firstclass Writing

the following is a quick peek at the project output. in case you’re interested to see a detailed case-study, click here.

Client: Alphabet Education Institutes

Location: Pune

Year: 2019

Work Type: Freelance

Services: Logo Refresh, Brand Positioning, Brand Collateral, Social Media

a brief background

In the earlier quarter of 2017, I closely worked with Alphabet Education Institutes to create a custom typeface designed for print use that allowed them to publish a series of self-learning books on handwriting improvement. These books have continuously been in demand and have been on the Amazon Bestseller list on multiple occasions. After this success, they approached me again, this time with the intent of creating the Brand Identity for their new initiative called Firstclass Writing.

Firstclass Writing is the next step in the journey of Alphabet Education Institutes. The Institute was able to successfully franchise their business to 20+ franchisees across town, and under the new brand, they planned on expanding into national territory and diversifying into different states through franchisees.

Old logo. Image courtesy of the client.
New Logo